CRM Testing Tools and Testing Process | How it is Beneficial?

Jun 1, 2020 11:25:34 PM / by Srashti Tudha posted in crm, Testing CRM, CRM Testing, CRM testing tools

 | 4 minute read



Whatis CRM Testing

CRM testing is a process that ensures the software is operating correctly, that data is being saved and retrieved as it should and the reports are generated properly. CRM testing is basic to the success of CRM activities. There are essentially two general domains to test in a CRM system, they are – data quality and data conversion, and functionality.

What is CRM

Customer relationship management (CRM) is a vital part of any sales-oriented or marketing-oriented business. It contains at minimum important data about your customers that can be analyzed and used to further future sales and marketing efforts. For most companies, CRM is at the centre of business, so a poorly implemented CRM system can spell disaster. Testing CRM software before it's implemented and again afterwards is paramount.

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